Ashley Williams

Meet Ashley Williams, the founder and CEO of, the largest Black-owned retailer of high-quality, luxury headband wigs with 100% human hair and custom colors blended for the best natural look. Headband wigs, unlike traditional wigs, can be installed in seconds with no glue, gel, or lace needed.

Ashley is not a newbie to the industry. In fact, she has been a successful entrepreneur in the hair and beauty space since 2011. After selling thousands of traditional wigs and hair pieces to her customers, she decided to embrace headband wigs because of how easy they are to install.
“Traditional wigs can be very complicated and time-consuming for women to install,” Ashley says. “Many women have to go to salons to get them professionally installed and this can be costly. Because of this, I think headband wigs are the new trend because they are so easy to wear.”

Although Ashley did not invent headband wigs, she is taking credit for popularizing them among Black women. With the help of her business partner, she was able to acquire the best possible domain for these products and the website offers a full variety of options, colors, sizes, and hairstyles. Even more, all of her wigs are made with 100% human hair. “We do not use synthetic hair of any kind,” she comments. “We want our customers to be able to confidently wear their headband wig without anyone knowing or suspecting that it’s not really their hair.”

The various styles and colors available include Caramel Curly, Loose Curly, Tight Curly, Straight Bob, Kinky Straight, Mocha Body Wave, Champagne Blonde Wave, and the Salt & Pepper Body Wave.

For more details, visit

Also, be sure to view the brand’s educational videos on Instagram @HeadbandWigs101

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